Content Solutions

Every business is in the content business!

The owner of an online direct produce store might not agree, arguing, "I just want to pick my melons -- I'm not a writer!" Fair enough, but how do you stand apart from other shops selling assorted melons? How do you garner a top position in Google's search results for all things melon?

The answer: you need to tell a better story than your competition.

Telling a Better Story

Creating content that encourages prospects to become clients is not easy. It requires an attention to audience, vocabulary, mechanics and style. Are your clients urban or rural? Are they mostly under 35? What are the key words and phrases that best describe your business? What types of search phrases will your prospects use when searching on Google? Well-crafted sentences, without spelling and grammar mistakes, help create an air of professionalism for your business.

Content Management

We develop our content solutions using the wonderfully versatile Drupal Content Management System (CMS). Drupal allows our clients to collaboratively edit content whenever they wish using a web browser -- all without a knowledge of programming or markup languages like HTML. Using a CMS like Drupal facilitates easy content revision and moderation. It also encourages a content focus since the design of the website is a changeable layer on top of the content. Separating design and content is essential in effecting content management.

Websites & Portable Content

Website designs will come and go and look very different on portable devices like mobile phones. We help our clients create portable content, not just websites! How does your site look on the iPhone, Treo or Blackberry? The key is to have an alternate mobile layout that will be readable on most devices. Online content is easily changed and shared with others, a major difference from the world of print.

Search Engine Optimization (SEO)

Optimizing your content for search engines mostly boils down to solid writing. If your content isn't compelling and well-written, other sites won't link to your pages, and you probably won't do well with search engines. We help our customers with the technical details of search engine optimization, but our main focus is on crafting content. Too many companies are focused just on search engine optimization (SEO) and it shows -- their content is lifeless and not effective for selling. It gets the customer in the door and then leaves them flat.

Email Newsletters

Sending regular email newsletters can be a very effective tool in boosting your online traffic and sales. A newsletter serves as a reminder to come back to the online content and check out what's new, such as blogs, articles and listings of new products and events. It's also a great metric for general interest in your content. If people are willing to give you their email address, you're probably doing something right!